Hello again.
Usually with people.I'm Abi. I work in social media, brand and community. I also founded Big Queer Picnic.
My work covers the whole process: spotting a cultural moment, shaping the story, making the content, and keeping the conversation going afterwards.
At Big Queer Picnic, that conversation happens on TikTok and Instagram, in WhatsApp groups, and at gatherings across London. It's the part of social I keep coming back to: people finding each other.
The full CVA bit of strategy.
A bit of instinct.
I've worked across brand management, content creation, integrated campaigns, partnerships and events. Different briefs, with the same interest in the people on the other side of the screen.
See the work