The CV.Abi Smith
Social Media Director, Brand Manager, Community Builder
Work Experience
2022 — Present
HER
Brand Manager & Director of Social Media
2022 — Present
Big Queer Picnic
Founder and General Manager
- Built a niche community of 30k members through viral and timely content on TikTok and Instagram generating 1.5M+ views, up to 37% engagement, and earned media in Vogue, Evening Standard and Diva.
- Used social presence to scale WhatsApp community to 5k+ members across 200+ groups, driving online and in-person engagement.
- Leveraged community to produce 100+ sold-out events and 12+ viral community gatherings, with more than 20k attendees.
- Embedded in London’s queer scene: created content from clubs, venues, and community spaces that built recognition and loyalty.
2025
TAMMAM
Marketing Manager
- Integrated campaign development: Developed, implemented, and managed campaigns across print, digital, and social channels.
- Quality Audience Growth: Used data-led marketing analytics to drive sustainable audience development on Instagram, TikTok and Facebook.
- External Marketing Partner Relationships: Alongside partners, delivered large-scale event marketing, including London Fashion Week.
- Influencer Relationships: Built relationships with high-profile figures such as Deborah Meaden, Dr Ewoma, and Eleanor Tomlinson.
2023 — 2024
Immergence
Director of Marketing and Associate Producer
- Grew social media following achieving engagement rate of 6%, and created successful campaigns with a reach of up to 110k impressions.
- Collaborated with agency to create earned content, securing coverage from Secret London, Visit London, and London Hot Spots.